Was the Erie Canal the First Agile Project?
Use a minimum viable product approach to demonstrate success, build confidence, and generate software product momentum.
8 Common Google Analytics Mistakes Product Owners Make
Without proper setup and management, Google Analytics data can be misleading or even wrong. Learn how to properly set up and track your Google Analytics metrics by avoiding these common mistakes.
03 / Using Gamification to Build User Experiences
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Gregg Gordon
SSRN
Interested in adding gamification techniques to your product? Gregg Gordon is the person to talk to. In this episode, Sean and Joe discuss gamification as an important part of the system design process, and then have a great conversation with Gregg Gordon, CEO of SSRN.com. Gregg has over 20 years’ experience in gamification, a means for …
Gregg Gordon
SSRN
ITX Product Momentum Podcast – Episode 2: Creating Advocacy
Advocacy is the ultimate measure of any software product’s success. Learn how to earn brand advocates with your products in the Product Momentum Podcast – Episode 2: Creating Advocacy.
02 / Creating Advocacy & Building Product Loyalty
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Adam Bates
Amazon
In this episode, Sean and Joe discuss the different aspects of creating and measuring product loyalty and advocacy and then talk with Adam Bates from Amazon about how he works on creating loyalty within his own customer base. Adam is the Head of Product Management at Amazon and has over a decade of experience working in …
Adam Bates
Amazon
ITX Product Momentum Podcast – Episode 1: Personas
Personas guide us in the decisions we make in every aspect of product development. A great persona is one that helps your team inform those subtle feature decisions that can inspire and connect with your users.
The ITX Guide to A/B Testing: Eliminating Guesswork and Making Data-Driven Decisions
Use A/B testing to eliminate the guesswork and make data-driven decisions to increase conversion and usage rates for your digital product.
01 / Developing Personas
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Jeremy Durham
Paychex
Personas have been used by marketers for decades, and they are invaluable in shaping a product that will be valuable to users from different backgrounds and of differing abilities. In this episode of the Product Momentum Podcast, hosts Sean and Joe first discuss personas and their role in the software development process. They then proceed …
Jeremy Durham
Paychex
Introducing the ITX Product Momentum Podcast
With this podcast, ITX hopes to share our best practices and thought leadership to help others effect change in the world. Take full advantage of everything Product Momentum has to offer.
Technology Trends for 2018
The Intelligent Digital Mesh – a secure set of connections between technology, services, and data – is a foundation for future generations of digital business and ecosystems.
