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ITX Corp. Named Amazon Web Services “Select Consulting Partner”

Certification recognizes the company’s mastery of the AWS platform

September 23, 2020 Rochester, NY — ITX Corp., a leading outsourced custom software developer headquartered in Rochester, NY, announced today its recognition as a Select Partner within the Amazon Partner Network (APN). The APN is the global partner program for technology and consulting businesses that leverage AWS to build technology solutions for customers. Accreditation as a Select Partner affirms ITX’s demonstrated technical proficiency with the Amazon Web Services (AWS) suite of cloud computing tools.

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37 / Validate and Verify the Customer Voice

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Ash Maurya
LEANSTACK

Whatever we think we know about our users doesn’t always hold true when we release our products into the wild. Faced with compressed cycle times and pressure to release something, product managers sometimes fall in love with a product only later to discover we were among the few who did. Our mistake isn’t being passionate …

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Ash Maurya
LEANSTACK

36 / Shaping the Product Manager’s Prime Directive

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Michael Sacca
Dribbble

What is the product manager’s prime directive? Most would argue we’re here to make the world a better place through the software products we create. But what do we do when we see product decisions being made that conflict with that directive, that cause us to manipulate users to our benefit instead of inspire them …

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Michael Sacca
Dribbble

35 / Building the Solutions the World Needs

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Christopher O'Donnell
HubSpot

  In this episode of the Product Momentum Podcast, Sean and Paul welcome Christopher O’Donnell, Chief Product Officer at HubSpot. Their conversation kicks off with a discussion of Trust, closes with Christopher’s definition of Innovation, and checks nearly every box in the product manager playbook along the way. In a lively give-and-take that combines big …

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Christopher O'Donnell
HubSpot

34 / Product Managers ‘Change the World’

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Adrienne Tan
Brainmates

  Change the world. It’s a pretty tall order, even for today’s modern product leaders. But that’s precisely what product managers do, according to Adrienne Tan, who joins Sean and Paul in this episode of the Product Momentum Podcast. Co-founder and CEO of Brainmates, Adrienne Tan is a pioneer in the world of modern product …

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Adrienne Tan
Brainmates

ITX Corp. Expansion Continues with Launch of Data Science Offering

Melissa Royo Tapped to Lead New Service Area

Data Science leverages the power of analytics technology platforms, Artificial Intelligence (AI) expertise, and industry acumen to help clients unleash business transformation

August 19, 2020 Rochester, NY — ITX Corp., a leading producer of custom software products headquartered in Rochester, NY, announced today the launch of its Data Science offering. The new service area marks the second major addition to the company’s offering in as many years. In June 2018, the company introduced its Marketing Services offering, following the acquisition of eMedia Marketing Services, based in Cincinnati, OH.

With the launch of the data science offering, ITX now helps clients confidently validate business decisions through the power of predictive analysis.

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33 / Learn Fast, Learn Well With Experimentation

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Holly Hester-Reilly
H2R Product Science

  Experimentation is not about right or wrong. It’s about learning things that you genuinely didn’t know. The secret is to become comfortable with the uncomfortable and to make room for your own sense of vulnerability, says Holly Hester-Reilly. When you’re able to embrace not knowing something, or have experiments come back that disprove your …

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Holly Hester-Reilly
H2R Product Science

New ITX Integration Connects Threat Modeling Process to Jira

OWASP Accepts Tool For Re-use, Acknowledges as ‘Best Practice’
When a team of ITX developers recently created – and contributed – a new integration to the Open Web Application Security Project’s (OWASP) threat modeling tool (Threat Dragon), they were simply living the company’s culture. Continuous innovation, thriving together, and giving back to the community are pillars of the ITX value system.
The integration automatically pushes open, non-mitigated security threats created in Threat Dragon directly into our Jira backlog. ITX contributed the integration back to OWASP because we know there are a lot of dev teams in our community using Jira to manage their product backlog – especially if they’re doing it in an Agile mindset.
OWASP has accepted the contribution, even acknowledging ITX as a “Company Collaborator” and posting the integration as a best practice on its website.

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32 / Take An Objective Approach to Prioritization

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Jeff Lash
Forrester

A lot of times product managers take a overly narrow view of prioritization without giving full consideration to the impact of decisions we make. Whether to add another new feature to our backlog – and which one? Is there a new market segment we should explore? Do we need a new vision for our product? …

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Jeff Lash
Forrester

31 / How To Get The Positioning Right

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April Dunford
Consultant, Author, Speaker

In tech, as in life, there’s more than one way to skin a cat. That might be one of the coolest aspects about building super-exciting software products. There’s any number of ways to get the job done. As product people, we lend our education, our experience, and our intuition to improving people’s lives. Our varied …

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April Dunford
Consultant, Author, Speaker

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