June 24th, 2021 Rochester, NY – ITX celebrated an accolade from the Rochester Chapter of the American Marketing Association, winning a Pinnacle Award in the Paid Search and /or Display category. Local companies are recognized by the American Marketing Association due to their program strategy, tactics, creativity, and, most importantly, the results of their creativity.
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Maybe more than anything else, product people want good, honest, relevant feedback about their products. And their go-to source for the straight-up truth? Moms and best friends. They’re the ones who’ll give you the sort of “big-picture feedback you’re desperate for.” And the best part is they know enough not to give advice you didn’t …
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As product people, how do we know when the time is right to “color outside the lines”? In this episode of the Product Momentum Podcast, award-winning product designer and strategist Bill Flora joins Sean and ITX’s Mike Thone (a designer/disruptor in his own right) to chip away at the question. Maybe experiment with …
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What does it really mean to be obsessed with serving your customers? How can we balance mission and vision to build great products? In this episode of Product Momentum, ITX product leader Matt Bush joins Sean in a lively conversation with Esteban Contreras, a Senior Director of Product Management at Hootsuite. Like many so organizations …
If the mission of User Experience is to design experiences that improve the lives of others, how can we allow the process we use to conceive these experiences, and ultimately the product or service themselves, to exclude whole segments of people? That is precisely what happens when we allow irresponsible design practices to deliver harm through the experiences we’ve helped create.
To begin to address these flaws, designers need education around inclusion, awareness of what inclusive design looks like, and a pathway to action that embeds inclusive practices into the design and development process.
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Innovation is important, especially for digital products. However, it can also be an annoyance if a clear focus on customer needs is not present. This is where continuous discovery comes into play, Teresa Torres explains. In this episode of the Product Momentum Podcast, Sean and Paul talk with Teresa Torres, a product discovery coach and …
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What does “product-led” really mean, and how can you leverage it in your personal practice and throughout your organization? Terrence Liverpool has some answers on these topics. In this episode of Product Momentum, Sean and Paul catch up with Terrence Liverpool, AVP, Consumer Bank Digital Product Manager at Synchrony Bank. Terrence is an innovator …
ITX celebrated a win from the TechRochester 2021 Greater Rochester Excellence and Achievement in Technology (GREAT) Awards. ITX won the Best Tech Workplace Award.
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In today’s episode of the Product Momentum Podcast, Carlos Gonzalez de Villaumbrosia, the Founder and CEO of Product School, shares his inspiration for Product School and its role in shaping the next generation of product leaders. Carlos has an unending passion for helping others succeed in the product space, and his enthusiasm is contagious! The …
The sooner business leaders turn their attention from Profit to Advocacy as the primary measure of success, the sooner they will see growth in both. Profit offers a snapshot of success, but Advocacy is predictive of future success. As long you as continue its care and feeding, Advocacy will remain the gift that keeps on giving.
Building a client base of advocates gives you a big leg up on the competition. It means that you’re surfing the wave of digital disruption instead of being dragged along the jagged reef below. It may even mean that you are the disruptor – not only of competitors in your space, but of yourself too. That’s a good thing. And advocates help you do both.
