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Is Your Product Strategy a ‘Word Salad’?

Frameworks, however flawed, are critical tools for leaders. Having a system to help you think clearly, segment activities, and create priorities, will help you create momentum and scale thinking through those you lead. It will help you achieve better strategic and tactical outcomes. The higher up you go in an organization, the more important it is to be able to share ideas and structure thinking in a memorable way.

Useful Frameworks

A useful framework will serve to order the thinking of your teams in ways that will align them, promote project confidence, and elicit intrinsically motivated, authentic commitment. It will reduce the collective cognitive load associated with strategy and prioritization and allow your teams and the people on them to spend more time creating and working toward your shared strategic goals. Analogies, metaphors, and contextual models, in the form of a framework, help us scale our leadership through others. When teams are using the same language and shared context, through metaphors, outcomes will improve.

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An Advocacy Strategy is Nutrition for a Healthy Culture

I travel a lot. I could always choose the cheapest airline, or the most convenient, or I could look for the airline with the most comfortable seats. I don’t. I always start with Delta airlines. Why? Because I believe that they run a responsible business that cares about the people it serves. My family recently traveled and had a bag come open somewhere in transit. I’ll spare you the details of what was lost, but I will tell you that it was something very important to our trip. Delta made us feel as though they mobilized, what felt like, a small army of people searching across the baggage claim systems of three airports until our problem was solved. More importantly, they kept us looped in, by text and phone, on the progress as they worked it out. Even though the device was forever lost, we actually felt good about our relationship with the airline in the end.

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72 / The Product Leader’s Dilemma: Balancing Possibility, Predictability

Janna Bastow
ProdPad

As product leaders, we’re rarely hired to build a product from scratch. Unless, of course, you’re the founder. Much of the time we’re handed our predecessor’s backlog with little guidance – other than, perhaps, “Here, help us with this.” And with that, you’re faced with a decision to make, as introduced by Janna Bastow: press …

Janna Bastow
ProdPad

The Calculus of Trust

Many of my friends distrust their internet providers. The cable company I subscribe to for internet services, for example, has clearly demonstrated that they don’t care about my family. To fix a recent bandwidth issue, we had to call several times, explain our problem to several people and ask to speak to a manager to finally get a technician to visit our home to troubleshoot the recurring latency issues. Their gross demonstration of incompetence and lack of concern for me led me to have deep feelings of distrust for the firm. Even though the technician who ultimately resolved the issue was competent and clearly wanted to do a good job, the corporate bureaucracy, incompetence, and clear placement of profits over people broke any trust I had down. While my family is still paying for the service, the moment a better alternative comes along, what do you think we will be doing? I assure you, based on many conversations that I have had since the incident, that I am not alone.

If we take the time to break trust down and describe it mathematically, it will help us to be more purposeful with our language when we speak about it and when we use it to lead others. It will also help us to brainstorm and craft our tactical approach to earning more trust in more powerful ways with our teams.

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71 / From Autonomy to Innovation

Scott Rigby, Ph.D.
Immersyve Inc.

Connecting the dots between theory and application is rarely an easy task. It’s made a bit easier, though, when the theory goes to the heart of human existence: we want – no, we need – to be the authors of our own narrative. And that narrative must be something that we endorse and take ownership …

Scott Rigby, Ph.D.
Immersyve Inc.

The Product Manager’s Dilemma: For Which Jobs Is Jobs-To-Be-Done Best Suited?

Demystifying Task Analysis of the JTBD Strategy

When I first waded into the JTBD pool a decade ago, I found myself conflicted. I was enamored with this theoretical approach to making disruptive strategies into executable roadmaps to solve customers’ needs, but I was simultaneously confused by the cottage industry terms that cropped up around the JTBD community.

The ancestry of the JTBD theory can be directly traced back at least 25 years to Tony Ulwick’s book, Business Strategy Formulation, and later codified in Clayton Christensen’s The Innovator’s Solution. Before these, dozens of marketing and Human-Computer Interaction (HCI) works reference many forms of Task Analysis, which closely resemble Jobs processes.

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70 / Making Innovation Predictable

Tony Ulwick
Strategyn

What if there were a way to know that your product was going to win in the marketplace – and to know it even before you begin development? In this episode of the Product Momentum Podcast, Tony Ulwick – CEO of Strategyn and “father of the Jobs To Be Done framework” – joins Sean and …

Tony Ulwick
Strategyn

69 / Take Small Steps To Achieve Product Vision

Esther Derby
esther derby associates, inc.

Achieving product vision isn’t just about where we’re going, it’s also about where we begin the journey. A clear vision should also provide a path toward resolution of problems when they arise, Esther Derby says. Product teams should find their vision aspirational, yet relatable to their work and their values as humans. In this episode …

Esther Derby
esther derby associates, inc.

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