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13 / Product Design Driving Positive Behaviors

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Nir Eyal
Author, Consultant, Educator

Product people possess the creative and ethical wherewithal to persuade users to behave in ways that materially improve their lives – using our powers for good. The secret is to understand that, if we want to connect our product’s use to a repetitive consumer habit, we must identify the internal trigger that drives consumer behavior. …

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Nir Eyal
Author, Consultant, Educator

Blazing the Path to Product-Market Fit: Dan Olsen

Full disclosure. Technically speaking, I don’t claim to know anything. Okay, that may not be entirely true. There’s a lot of knowledge I’ve gained through experience. But not much else of what I truly know is (what I would call) organic; most of what I know I’ve learned from others.

For example, I’m not a technologist by training or trade. In the same way my knowledge of automobiles is limited to their operation (but not to their repair), my knowledge of how software product people work their magic is, shall we say, “well contained.” But that doesn’t mean I haven’t noticed how they effortlessly convert user insight and market data into a product vision to make our world a better place. I stand in awe of the designers and developers who translate that vision into problem-solving software products. My brain isn’t wired to work that way, but thank goodness our world is populated with a community of technology artists whose brains are.

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What’s My (Product’s) Purpose?

For years, thought and expression had been democratized. Ultimately, the rod of creation had been surrendered to the people, and we watched chaos ensue (among other good things).

A liberated media is an invaluable commodity, don’t get me wrong. In fact, that type of unorganized drive gave momentum to otherwise underprivileged causes and previously silenced personalities, effectively leading traditional media and 20th century propaganda machines to a state of near demise.

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ITX Product Momentum Podcast – Episode 12: Treating Your Product Community Like a Product

When you’re building software products, do you think only about adding features? Or do you think in terms of hiring your software products to solve a problem you have? Context is critical. Consider new products – and their features – in the same way you would new employees. What problems am I hiring them to solve? What will be my return on investment?
In this episode, Sean and Joe chat with Mike Belsito, a startup product and business developer with a rich background in creating big, important things out of nothing. Mike co-founded Product Collective, now a 20,000-member community of like-minded product people. He conceived the idea to help folks like himself navigate this untamed wilderness called product management. Out of Product Collective Mike spawned INDUSTRY – in just its fifth year it’s already one of the largest product management summits anywhere in the world.

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12 / Treating Your Product Community Like a Product

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Mike Belsito
Product Collective

When you’re building software products, do you think only about adding features? Or do you think in terms of hiring your software products to solve a problem you have? Context is critical. Product managers should consider new products – and their features – in the same way they would new employees, Mike Belsito says. What …

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Mike Belsito
Product Collective

ITX Product Momentum Podcast – Episode 11: Validating Products Through Design Sprints

The design sprint process introduces experimentation and the scientific method to the world of digital product development. Like experimentation, the process is not about success or failure. It’s really about validation, getting quickly to the point of success or failure with considerably less investment of time, resources, and money.
In this episode, hosts Sean and Joe catch up with Jonathan Courtney, co-founder and CEO of AJ&Smart, a 21-person product studio in Berlin, Germany. A product designer by training and trade, Jonathan commands attention not only because AJ&Smart has facilitated more than 200 design sprints since 2016 – and he about 100 – but because of the engaging, humorous, and impassioned way he talks about using the design sprint process to help companies that struggle with defining their product goals.

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Effectiveness vs. Efficiency

Change is constant. If we fail to adapt to the change around us by not improving and getting better at delivering value, we won’t succeed. A key distinction for improvement is the difference between effectiveness and efficiency. These two concepts need to be approached separately. Often people try to address both at the same time, which results in neither being done well.

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11 / Validating Products Through Design Sprints

Podcast: Play in new window | Download

Jonathan Courtney
AJ&Smart

Design sprints introduce experimentation and the scientific method to the world of digital product development. Like experimentation, the process is not about success or failure. It’s really about validation, getting quickly to the point of success or failure with considerably less investment of time, resources, and money, and Jonathan Courtney knows this from experience. In …

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Jonathan Courtney
AJ&Smart

How SSL Protects Your Brand

SSL Certificates protect privacy and validate identity to establish trust with users and improve the internet as a whole.
Having a software development client in a long-term relationship means looking out for the integrity of their brand. As a vendor, we recognize that our clients are often most concerned about the big things: does their website work? Is it attractive and easy to use?

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