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41 / No Such Thing As The ‘Perfect’ Product Manager

Alicia Dixon
Apartment List

Not every product management role is the same. Each requires a different skill set balance, a different temperament, and a different approach to problem solving, and Alicia Dixon knows this. Why is that? Because users are individuals. Unique individuals. And while we share basic needs, ranging from physiological to self-actualization, each of us draws satisfaction …

Alicia Dixon
Apartment List

ITX Corp. Appoints Two New Members to the Board of Directors

Lisa Young and Nancy Neumann add operational wisdom and strategic vision

(November 19, 2020) Rochester, N.Y. – ITX Corp., a leading producer of custom software products, announced today the appointment of two new members to the ITX Board of Directors, company vice presidents Lisa Young and Nancy Neumann. As ITX’s global team of technologists and product professionals continues to grow, these additions to the ITX Board deepen its operational wisdom and strategic vision.

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Special Edition / Delivery + UX = Client Value

Nancy Neumann and Lisa Young
ITX Corp.

  Strong leadership and eager collaboration serve as the hallmarks in the long list of contributions made by ITX veterans and Vice Presidents Nancy Neumann and Lisa Young, the company’s most recent additions to its Board of Directors. In this special edition of the Product Momentum Podcast, Sean and Paul welcome fellow ITX leaders Lisa …

Nancy Neumann and Lisa Young
ITX Corp.

40 / How A Well-Told Story ‘Weaves In Your Why’

Mark Cruth
Atlassian

The simple act of storytelling helps the audience believe that the story is actually happening to them. Whether you’re pitching a product idea to a group of users or to your team, the well-told story resonates, and Mark Cruth proves this. It identifies the key players. It describes the conflict. And as the plot unfolds, …

Mark Cruth
Atlassian

39 / Behavioral Science and Product Design

Nate Andorsky
Creative Science

As product builders, we use data science and behavioral science to help us design software solutions that line up with our users’ initial intent. Data science helps us understand who’s likely to take some action. Behavioral science looks at the factors that drive us to take action in the first place. With so many inputs …

Nate Andorsky
Creative Science

How To Create – and Curate – Effective Documentation

There’s more to creating effective documentation than merely gathering information. As a consumer of documentation, you know this to be true. Because you’ve been there. We all have.

At first enthused by the seeming treasure trove of information assembled to guide your learning and project progress, your excitement is quickly dashed as your search for the proverbial needle in a haystack drags on. What first appeared as the holy grail of actionable knowledge becomes a fruitless quest for that one elusive piece of information you need to move forward on a task. Sheepishly, you turn to a more experienced colleague and ask for a lifeline.

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38 / How To Recapture Lost Innovation ROI

Mark Zawacki
650 Labs

Investment in innovation will bring business energy, they say, and will enable new revenue growth. It will lead to more efficient business operation and will deepen your brand’s hold on existing clients while attracting more prospects. And investment in innovation will help level up your team’s skill set. Investment in innovation is a necessary condition …

Mark Zawacki
650 Labs

ITX Corp. Named Amazon Web Services “Select Consulting Partner”

Certification recognizes the company’s mastery of the AWS platform

September 23, 2020 Rochester, NY — ITX Corp., a leading outsourced custom software developer headquartered in Rochester, NY, announced today its recognition as a Select Partner within the Amazon Partner Network (APN). The APN is the global partner program for technology and consulting businesses that leverage AWS to build technology solutions for customers. Accreditation as a Select Partner affirms ITX’s demonstrated technical proficiency with the Amazon Web Services (AWS) suite of cloud computing tools.

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37 / Validate and Verify the Customer Voice

Ash Maurya
LEANSTACK

Whatever we think we know about our users doesn’t always hold true when we release our products into the wild. Faced with compressed cycle times and pressure to release something, product managers sometimes fall in love with a product only later to discover we were among the few who did. Our mistake isn’t being passionate …

Ash Maurya
LEANSTACK

36 / Shaping the Product Manager’s Prime Directive

Michael Sacca
Dribbble

What is the product manager’s prime directive? Most would argue we’re here to make the world a better place through the software products we create. But what do we do when we see product decisions being made that conflict with that directive, that cause us to manipulate users to our benefit instead of inspire them …

Michael Sacca
Dribbble

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