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85 / Product Management Is Business Management

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Steven Haines
Business Acumen Institute

Vision and strategy and building a delightful experience are all necessary pieces of the product manager playbook. But Steven Haines says it’s not enough. Product leaders need business acumen, the oxygen that keeps your product alive. As founder of Sequent Learning Networks and the Business Acumen Institute, Steven Haines has trained countless leaders in the …

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Steven Haines
Business Acumen Institute

84 / Diversity Boosts Capacity To Build Customer Value

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Megan Murphy
Hotjar

The role of product leader isn’t just about numbers and KPIs. It’s really setting the stage for your teams to boost their capacity to build customer value, says Megan Murphy. In this episode of Product Momentum, Sean and Paul catch up with Megan Murphy, VP of Product at Hotjar. “What got us to now won’t …

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Megan Murphy
Hotjar

83 / Design’s True Purpose: Answer The How

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John Zeratsky
Character

What is the role of design in product development for startups? And what characteristics do the great designers share? In this episode of the Product Momentum Podcast, John Zeratsky joins host Paul Gebel to explain – interestingly, using David McCullough’s The Wright Brothers biography as a backdrop. The book “provided this interesting illustration of the …

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John Zeratsky
Character

Leadership Expansion Enriches Client Partnerships

Leadership Expansion Enriches Client Partnerships

April 6, 2022  Rochester, NY – In line with its plan for strategic growth, ITX Corp. made changes to the leadership structure within its Delivery organization designed to maintain peak service delivery for its clients. The change empowers ITX team members to deliver software development services in line with the specific needs of clients by placing greater executive energy and emphasis on every account.

Delivery Director Chris Zirbel assumes a newly created role as Senior Delivery Director and now oversees the management and leadership of a delivery organization dedicated to a single, long-time account. At the same time, Lisa Young, Vice President of Delivery, shifts focus to support new client relationships and the rest of ITX’s key accounts.

“It’s a divide-and-delight strategy, so to speak,” said Fred Beer, President. “This is a great example of the changes ITX is making to better serve clients. We are fortunate to have such strong leaders within the Delivery team.”

 

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ITX Corp. Appoints Lesher To New Vice President of Technology Role

Software Firm to Capitalize on Need for Specialized Service Offerings

April 6, 2022  Rochester, NY – Custom software developer ITX Corp. is pleased to announce the promotion of Michael Lesher to the newly created role, Vice President of Technology. Lesher will leverage his 16 years of industry experience to sharpen the firm’s focus on technical practice area development as part of its growth strategy.

 

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81 / Why Gamification Drives Human Behavior

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Yu-kai Chou
The Octalysis Group

Gamification mechanics work because they motivate user audiences to participate, engage, and act. Yu-kai Chou, who began work in this space nearly 20 years ago, explains why the application of game technique is so much more than points, badges, and leaderboards. It extracts all the fundamental components in games and applies them to real-world and …

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Yu-kai Chou
The Octalysis Group

ITX Corp. Names Burns Vice President of Global Talent

ITX expands its bench of departmental leaders with experience from across the tech landscape

February 24, 2022 Rochester, NY – ITX Corp. is proud to announce the appointment of Collene M. Burns to the position of Vice President of Global Talent. Burns will leverage her 20 years of experience in human resources and operations to shepherd ITX’s culture and champion its continued commitment to its team as the firm grows.

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Dos & Don’ts of Adobe ColdFusion Migration 

Adobe ColdFusion is a robust and reliable development platform for many businesses. However, that doesn’t mean you’ll stay on ColdFusion forever. Even if you’ve been using the platform for years, there are many reasons you might want to make the switch to a platform like NodeJS, Rails, or Java.   Perhaps you’re ready to scale …

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