Skip to Content

Be inspired! ITX's technology leaders, UX designers, and marketers are sharing our discoveries here

99 / Overcoming the ‘Fragility of AI’ to Improve User Outcomes

Dipanwita Das
Sorcero

Make no mistake. Artificial intelligence and machine learning are super-powerful tools; their benefits seem endless. But let’s not confuse them with superpowers. AI possesses a fragility, says Dipanwita Das, co-founder and CEO of Sorcero, who is working to improve patient outcomes through advanced analytics. More blind spot than flaw, the fragility of AI is nuance …

Dipanwita Das
Sorcero

ITX Named ‘Tech Company of the Year’ 2022

The win marks two consecutive years being honored

November 10, 2022 Rochester, NY – ITX won Tech Company of the Year honors at TechRochester’s GREAT Awards last night. The award, presented by the local non-profit trade organization for the technology industry, “recognizes excellence in achieving an engaged and productive workforce and for a company focused on the development or manufacturing of technology within the Greater Rochester Area.

 

Read Article

When Teams Celebrate Constructive Feedback, They Win

I was recently given some amazing feedback on a talk that I gave to a group of CEOs in Oklahoma. I took too long and added too many details to my opening story before I explained the context and reason for the story. The CEO who provided the feedback was lost and found himself wondering where I was going. He found himself wandering off. I sometimes get lost in the story when I am speaking and often lose track of my audience. It is not good.

That feedback caused me to seriously revamp the opening of my speech, starting with some direct context early on in the speech. The last couple of talks I gave since the revamp were markedly better and gained more powerful, early engagement from the CEO groups. I was able to turn that feedback into gold immediately. In my early business career, that would not have been the case for me. This is the result of learning how to celebrate feedback when I get it. (p.s. I sent the CEO a small gift to thank him in this case.)

Read Article

WordPress Accessibility Day 2022

WordPress Accessibility Day is a global volunteer-based annual event dedicated to providing information about creating accessible websites in WordPress. Subject matter experts from around the world delivered their insights to an audience of WordPress developers, designers, content creators, and users. The event was held virtually for 24 hours from November 2 – 3, 2022. ITX was proud to be a sponsor this year.

Read Article

98 / Digital Accessibility & Inclusive Design: Understanding the Why

Sheri Byrne-Haber
VMware

Accessibility is not one of those things that’s done well when it’s tacked on to the end of a project, Sheri Byrne-Haber says. “It’s going to cost more, it’s going to put your schedule at risk, and it’s not going to offer the best experience.” Embedding accessibility into product design early on, she adds, becomes …

Sheri Byrne-Haber
VMware

Setting Objective Measurements Growth

One day, I had a good friend call my cell and say, “I need a team that can pick up the pieces from another vendor. I need help getting these small features out the door in three months or I’m going to lose my job. Can you help me?” For context, the teams I work with have been building software products for two and a half decades and this has happened on more than a few occasions. This time, my team had worked on this technology platform before, and, represented confidently that they would be able to knock the project “out of the park.” Everyone on my team expressed confidence that this was a no-brainer. You might guess where this is going next.

Read Article

97 / Empowering Product Managers To Unleash Product’s True Value

Kent Weathers
Brainmates, Association of Product Professionals

Kent Weathers is Chief Product Officer at Brainmates and Director at the Association of Product Professionals (APP) – valuable perspectives for a conversation about the future of software product management. In this episode of the Product Momentum Podcast, Kent Weathers joins Paul Gebel and asks us product people to imagine for a moment a world …

Kent Weathers
Brainmates, Association of Product Professionals

ITX Corp. Celebrates 25 Years of Creating Client Value

Building Future-Facing Custom Software to Solve Complex Business Challenges

October 12, 2022.  Rochester, NY – ITX Corp., an award-winning software development firm in Rochester, NY, today celebrates 25 years of delivering high-tech solutions to their clients. Over the past quarter-century, ITX has elevated the performance of hundreds of organizations by combining industry-leading technical expertise with a unique approach to the client relationship.

 

Read Article

ITX at 25: Creating a Culture of Product Innovation

Ralph Dandrea
ITX Corp.

When Ralph Dandrea founded ITX a quarter-century ago, the notion of product was a whole lot different than it is today. In 1997, he and other product builders thought about software through the lens of themselves as users – not of the end users who were truly using the products they built. That thinking evolved …

Ralph Dandrea
ITX Corp.

96 / How Product Managers Build Reputational Capital Within Their Organizations

Paul Ortchanian
Bain Public

There’s a lot that product managers can do to empower themselves and build reputational capital within their organizations. But the path is not a straight one. We know all too well the imbalance between our substantial responsibilities and the comparatively meager authority we have to execute on them. “It’s a tough world out there for …

Paul Ortchanian
Bain Public

Like what you see? Let’s talk now.

Reach Out