Clear as Mud
Clear as mud, a comment is usually made out of confusion and frustration. In today’s complex IT world, clarity, and the ability to produce it, are the foundations of predictable success.
What in the World is Software Product Backlog Grooming?
A primer on backlog grooming that will improve the quality of every sprint.
The 4 Top Trends in Product Development to Watch in 2015
Are you a product manager that is responsible for a web or mobile product? Here are the top 4 product development trends that you can’t ignore in 2015.
Passwords Can’t Protect Your Private Information
The integrity of your business relies on having safe and secure web and mobile applications. What are you doing to protect your assets?
Why Software has Bugs
Miscommunications between software engineers and business people are one of the biggest reasons for software bugs. Read more to find out how to combat this issue.
Measuring Engagement
Is your website built with the intention to drive traffic, sell products and convert prospects into leads? If so, it may be missing the mark. Engagement is key – are you measuring for it?
DISC Profiling and Your Website
Incorporate the basic principles of DISC profiling into the way you structure your website – giving your users an optimal experience.
3 Lessons from Sun Tzu for Your Technology
Winning the attention war in today’s market is about earning brand advocacy from your customers by inspiring them at every interaction point. Here are 3 lessons we can learn from Sun Tzu that will help us succeed in our online marketing battles.
The True Measure of Success
The purpose of your Website should be building brand advocacy for your products and services.
The Marketer’s New Clothes
The marketer’s role is evolving to ensure that their company is taking customers on a journey from brand awareness through brand loyalty toward brand advocacy.
