3 Drivers of Progress
The path towards achieving your vision can be clouded by tracking the wrong metrics. Effective measurement, communication, and improvement help clear the way for purposeful progress.
J. Crew vs. Domino’s: Competition in the Digital Age
Technology and experience are the new measures of competition. For better or worse, this reality became the differentiator of success for two giants in their industries.
Creating Alignment With Design Sprints
Well-organized design sprints answer critical business questions quickly and effectively, helping ensure alignment and clarity within a product team.
Content is Changing
“Any man who must say, ‘”I am the king'” is no true king”. Content is king. The power of words coupled with effective design drive online interactions.
Jobs to Be Done…Continuously
People buy products and services when they find themselves with a job they need done. With a better understanding of the jobs customers are trying to do, companies can more accurately develop products to fit their needs.
Four Sins of Customer Experience
Customer experience is the key to sustainable differentiation of a product or service. It is what drives customers to become advocates for your brand.
Free Your Users
It’s human nature to want to be free, to seek autonomous choice and to want to feel in control. There are several key tactics to experiment with to build autonomy support into our technology systems.
Anatomy of an Experience
By being methodical and designing experiences that inspire, you can engage people and pull them up the loyalty ladder one experience at a time.
Bragging Rights
Follow these tips to turn your customers into brand advocates.
Agile Value Propositions: Post 5 of 5
Agile, when used to develop web and mobile products, facilitates the effective delivery of five key outcomes. These outcomes are critical for any product to be successful.
