Overcoming Barriers To Successful Product Discovery
To those in the digital product space, the term “Discovery Phase” will likely wash over us like many of the other oft-touted buzz words of our industry. But a healthy discovery process allows us to understand product-market fit and identify key user needs. What’s keeping us from incorporating this valuable learning into our products? We believe it’s either ignorance, intuition, or inertia that stands in the way of successful discovery.