Design Sprint Overview
Bring startup agility to your mid-sized or large organization
Getting Started
What’s a Design Sprint?
The Design Sprint is a framework developed by Google Ventures to quickly and effectively solve one focused problem that an organization, product, or service is facing. It spurs innovation and answers critical business questions effectively through co-creation, rapid prototyping, and qualitative testing with targeted users. This process enables teams to compress weeks of effort into just 5 days.
Design Sprints have helped teams achieve massive product gains for years.
But how do you deliver a Virtual Design Sprint when your product has a longer legacy, your team is big, or your stakeholders are many?
Working with F1000 clients like Paychex (Nasdaq: PAYX), ITX has adapted the Design Sprint to help non-startup teams behave more like startups without ignoring the real-world expectations that come with an enterprise context.
Our unique approach will help you increase stakeholder input, tap into the specialized expertise held within your partner teams, and lead with well-defined problem statements despite all the moving parts.
By leveraging the feedback, data, and perspectives at your fingertips, ITX can help you deliver a Design Sprint that creates alignment and results in breakthroughs.
PROCESS OVERVIEW
Here is a brief outline of the 4-day Virtual Design Sprint:
The first day focuses on seeking alignment around the vision and clarity of the goals of the Design Sprint. It is important to obtain a high-level, holistic view of the product, your business goals, who your target audience is, and what their needs are. We map the current user journey and then choose one problem to focus on solving.
We take the understanding and alignment gained on day one and explore, through benchmarking and competitive reviews, and other various approaches we could take to solve this problem. The entire team then sketches these options to create a multitude of possible solutions to the challenging problem defined earlier in the day.
On day two, the team critiques the sketches prepared on day one, votes on what they feel the best ideas are, and works together to refine the solution. A storyboard is created as the foundation of the prototype.
On day two, the team critiques the sketches prepared on day one, votes on what they feel the best ideas are, and works together to refine the solution. A storyboard is created as the foundation of the prototype.
On the final day, we take the prototype we created and test the concept with real users. By observing how users react and interact with it, we can clearly determine what works and what does not. We also interview the users so that we can dive even deeper and understand more about their preferences, thoughts, and expectations.
OUTCOMES
A Virtual Design Sprint Will Enable You to…
Define the challenges your team is facing
Validate your key assumptions
Align your stakeholders and team members
TEAM
Meet Some of Our Virtual Design Sprint Experts
ITX’s expert facilitators will lead your team through the design sprint process and help foster organizational alignment and product growth.
Let’s Talk
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